Greetings,
It was the Academy Awards weekend in Southern California. And with the exception of the Vanity Fair Oscar party, it might have been one of the hottest tickets in Los Angeles last weekend. Even better than an invitation from Elton John, it was an invitation from
Ronda Carman. I was pleased to be included amongst a gathering of designers who had all been invited for a luncheon to celebrate the 120th anniversary of
SFERRA. On a bright, beautiful Sunday afternoon, there was a combination of great friends as well as designers whose work I have always admired - with the spectacular Hutton Wilkinson as our host and guide through his historic home in Beverly Hills - simply known throughout the design world as Tony Duquette's
Dawnridge.
(Truth be told, I actually have a few friends that DID get invited to Elton John's party. And frankly, I'm totally jealous. lol)
A little history on SFERRA -
SFERRA began in Italy as a purveyor of fine Italian-made lace in 1891. The company’s industrious founder, Gennaro Sferra left Italy for business travel in the United States at the turn-of-the-century in hopes of attracting a market for his intricate Venetian lace cuffs and collars. He found his clientele in the well-heeled guests who frequented the grand seaside resorts that once dotted the East Coast from Maine to Palm Beach, and traveled regularly up and down the coast to sell his exquisite goods.
SFERRA now serves more than 600 of the finest luxury specialty linen and home accent stores worldwide who carry its premium Italian sheeting and top-of-bed lines. Within North America, SFERRA is proud to count Neiman Marcus, Bergdorf Goodman, Horchow, and Bloomingdale’s among its stable of discerning customers.
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The Drawing Room at Dawnridge.
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Dawnridge's Sunroom. |
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Another view of the Sunroom. |
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The table all set for the outdoor luncheon. |
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Bright table linens - and custom monogramed cocktail napkins provided by SFERRA for each of the guests. |
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A delicious luncheon. And sparkling company. |
There's something somewhat magical about spending an afternoon with such an army of creative people. Sharing inspirations. Laughing. Toasting each other's successes. Lending advice. And basking in the glow of our amazing surroundings.
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Cheers to an amazing afternoon.
Cheers, Scot
(Photo Credits - "SFERRA’s 120th Celebration at Tony Duquette's Dawnridge" Photos by Andreas Branch for Patrick Mcmullan for SFERRA.) |
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